I envision a world where artists work at the cross section of entrepreneurial thought and artistic excellence; building community, embracing diversity, and developing innovative programming in an effort to create shared artistic experiences for all.
This vision has played out over my entire career. At the age of four I began playing viola and followed a traditional path of weekly lessons, chamber music, and orchestra at the New England Conservatory Preparatory School. After high school, my career took a turn when I decided to forego the Conservatory experience, instead opting to focus on product design & management at Stanford.
After a two year stint working as a product manager in Silicon Valley and freelancing as a violist, I reentered the classical music world full-time, passionately defending my tech background with a mission to prove that the work was more than just a “minor blip” or “detour” I took on my path towards becoming a musician. Using my diverse background and an entrepreneurial mindset, I shaped my approach to music-making through a few meaningful and specific beliefs:
• I believe in an audience-first approach to programming. I work backwards from the feelings and/or ideas I want my audience to take away from the experience to determine the appropriate repertoire, venue, and marketing for the event. I also use digital marketing techniques to test multiple program concepts before booking to determine which program is likely to sell best with a particular venue or audience.
• I believe in maintaining a growth mindset as a performer. This belief enables me to be more comfortable taking risks onstage, especially if I know I’ll learn something from the experience that can be applied to future performances.
• I believe that most important part of performing is connecting with the audience. For that reason, I feel equally at home performing in a concert hall and in a crowded bar, and in fact sometimes prefer the noisy bar, where I have to earn the audience’s attention by communicating something real through the music.
These beliefs have translated into a variety of meaningful projects both on and off the stage. I perform with established groups such as the Boston Chamber Music Society and the Pittsburgh Symphony, but also regularly play at venues like Classical Revolution and Groupmuse. In 2016, I co-founded a concert series called Parallel Play, which combined live music and live painting in an art gallery in San Francisco. In the tech space, I’ve partnered with a company called Halo Neuroscience in order to help their team improve their brain stimulator headset for musicians, and also write a blog about the intersection of technology and the arts.
In the coming months, I will continue working to build a multi-faceted career spanning the classical music and technology entrepreneurship fields. This fall, I am consulting for Music for Food on growth strategy while I finish my Graduate Diploma at NEC. In January 2020, I will co-teach a 3-week course for DePauw University undergraduate students on design thinking in Cairo, Egypt, and then join the Saint Paul Chamber Orchestra as a long-term substitute for the second half of the 2019-20 season. Ultimately, I hope that my work across these two fields culminates in a new artist collective/agency that embodies the intersection of entrepreneurial mindset and music performance.